This blog has been created by three Polish students, Anna Wyzga, Iwona Trzebiatowska and Paula Makowska, during their Erasmus Exchange at IPAM - the Marketing School in Matosinhos, Portugal, for Strategic and Operational Marketing classes with Francisco Coelho, as part of the continuous evaluation. The main theme of the project is the diagnostic and analysis of the Polish book market. This blog contains the market analysis, consumption and user profile characterization of the book market in Poland, as well as a review of the book sector in the country.
