Table of contents


Table of contents for themes, graphics, tables and graphs: 


The themes and all graphical elements are listed in order of appearance. All tables and graphs has been created based on data from Polish National Library except for those concerning consumer behavior as they have been created based on our own survey’s findings.

1.  About the blog
2. Characterization of the book/publishing sector in Poland:
-the number of registered publishing houses  (table and graph)
-the market share of 200 largest publishers plus the number of publishers that release more than 10 titles per year (table)
-the number of publishers that have the annual revenue bigger than 250000/500000€ (table)
-the number and market share of publishing houses, classification based on size (table)
-Porter's Five Forces Model (graphic)

3. Characteristics of the market:

-the size of the Polish book market in value (table)

-the number of copies sold (table and graph)

-book production (table and graph)
-fiction writing (table and graph)
-share of revenue, classification by type of published books between the years 2004 and 2009 (graphs)
-book prices (graph and table)
-book readers (table)
-book purchasers (table)

4. Market segmentation

5. Positioning

6. Consumer behavior:

-gender (graph)
-age (graph)
-level of education (graph)
-place of residence (graph)
-frequency of book reading (graph)
-frequency of book purchasing (graph)
-book purchasing places (graph)
-places of fantasy, science fiction, crime and romance books purchasing (graph)
-places of travel book purchasing (graph)
-places of technical and professional book purchasing (graph)
-places of guidebooks purchasing (graph)
-places of bibliographies, letters and memoirs purchasing (graph)
-places of wine/cuisine books purchasing (graph)
-places of comics purchasing (graph)
-frequency of borrowing books from the library (graph)
-frequency of borrowing books from other people (graph)
-reasons of buying/reading (graph)
-book categories bought the most (graph)
-book categories read the most (graph)
-most popular places to read (graph)
-reasons of reading (graph)
-popularity of e-books as substitutes for printed books (graph)
-popularity of e-books as substitutes for printed books (graph)
-popularity of audio-books as substitutes for printed books (graph)
-frequency of recommending books to other people (graph)
-books readers return to (list)
-time per day spent on reading (graph)
7. Data sources